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Public Relations 
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The International Career Institute 

Enrol in this course 
$977 $880
$1,611 $1,450
Advanced Diploma
$2,088 $1,880
Public Relations Enrol NowEnrol online 
Choose when you study 
Estimated study weeks = 14 to 31
 What you need to know 
The ICI Learning Experience: 
Click Here to learn how the typical ICI student experience goes from enrollment to graduation.

Upon completion receive:
. A graduation certificate
. Transcripts
. Letter of recommendation
. Post-nominal letters
. Press / Media Pass
. Job search assistance

Course fees include:
. All study materials
. All course notes
. Practical assignments
. Industry based tutor
. Career guidance
. Student support
. UNESCO Student ID

Additional Resources

Public Relations 

This distance learning course offers you a unique opportunity to develop a full-time or part-time career as a professional Public Relations consultant. 

The International Career Institute Public Relations course has been designed to provide you with the professional skills required to succeed as a freelance Public Relations professional in today's world. 

The International Career Institute (ICI) is a leading provider of distance education. Using experienced industry based faculty and the latest resources ICI delivers over 100 exciting career and lifestyle focused courses to a broad range of people and business's world wide. 

Right now, thousands of ICI students are at home or work, experiencing the convenience and excitement of ICI's self-paced, professional-level distance learning programs.

ICI is a proven educational method, committed to student service, and reasonable tuition prices which results in an outstanding learning experience.

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A definition: Public Relations 

Public Relations (PR) is the practice of managing the flow of information between an organization and its public audience. It gains exposure by using news and topics of interest that do not require direct payment. By using credible third-party distribution, it offers a legitimacy that advertising cannot.

Activities usually include presentations at conferences, working with the press and employee communication.

Public relations is often used to build relationships with employees, customers, investors, voters or the general public.

There are a number of specialties that exist within the field of public relations. (Source: Public Relations: Wikipedia, the free encyclopedia) 

A freelancer or freelance worker is a self-employed person working in a profession or trade in which full-time employment is also common. Fields where freelancing is especially common include journalism and other forms of writing and creative services. (Source: Freelance: Wikipedia, the free encyclopedia) 

 Cut Off Date for the Next Intake:   

Public Relations Course - Key areas of learning 

  • Introduction to Public Relations
  • The Functions Public Relations Specialist
  • Career & Skills Development
  • Freelancing/Starting Your Own Public Relations Agency
  • Finding Clients
Distance Learning

The benefits:

  • Fast track your career
  • Learn the inside secrets of how to become a professional in months not years!
  • Study a course that was designed in conjunction with the industry
  • Free up valuable time, don't wast time and money travelling to classes
  • Study at your own pace whenever and wherever you are
  • Have access to a tutor who works in the industry you are training for
  • Easy interest free payment plans from as low as $49 per week

Course structure:

This course leads to the awarding of either a Certificate, Diploma or Advanced Diploma depending on which level you enrol at. The different levels are achieved by the amount of course content and assessments involved within each module at the basic (Certificate), intermediate (Diploma) and advanced (Advanced Diploma) levels. You will be able to learn about what the difference is between the three levels below:

  1. Certificate: represents a basic level of operational knowledge with general knowledge. Suitable for basic entry level positions.
  2. Diploma: qualifications recognises the graduates capacity for initiative and judgment across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organising others in the workplace.
  3. Advanced Diploma: The graduate is able to apply a significant range of principles and techniques across various contexts and functions. Graduates can expect to be involved in significant judgments, planning, and leadership/guidance functions related to workplace products, services, operations or procedures.

There are NO previous work or education requirements for entry into any course level. Students may enrol directly into the diploma or advanced diploma levels without completing lower ranked qualifications. Graduates can expect higher course levels to result in higher potential salary, positions and skill capabilities.

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subjects covered 

Introduction to Public Relations

  • What Is Public Relations?
  • How Public Relations Differs from Advertising or Marketing
  • Benefits of a Public Relations Career


The Functions Public Relations Specialist

  • PR Roles
  • Creating a Public Relations Plan
  • Media Relations
  • Developing a Media List
  • Distributing Your Information
  • Public Relations Techniques
  • Writing a Press Release
  • Developing the Media Kit
  • Feature Articles
  • News Conferences
  • Special Events
  • Other Techniques
  • Crisis Communication
  • Internet Public Relations
  • Monitoring the situation
  • Building a Website

Career & Skills Development

  • Gaining Marketable Experience
  • Types of Employers
  • Corporate and High Tech
  • Non-Profit
  • Government
  • Public Relations Agencies
  • Market Trends
  • Preparing a Portfolio
  • Job Hunting
  • Advertised Positions
  • Unadvertised Positions
  • The Interview
  • What Employers Are Looking For
  • How to Make a Good First Impression
  • Interview Questions
  • Researching the Company
  • Unconventional Ways to Break In

Freelancing/Starting Your Own Public Relations Agency

  • Is Self-Employment for You?
  • Develop a Business Plan
  • Create a Marketing Plan
  • Develop an Action Plan
  • Setting Up Your Office
  • Financial Matters
  • Setting Your Rates
  • Contracts and Letters of Agreement
  • Getting Paid


Finding Clients

  • Types of Clients
  • Marketing Your Services
  • Promoting Yourself
  • Preparing Proposals
  • Responding to Inquiries
  • First Meeting with a New Client
  • Serving Clients
  • Working with Subcontractors and Vendors
  • Hiring Help
  • Differences Between Employees and
  • Contractors
 Cut Off Date for the Next Intake:   
Enjoy studying at home, at a time that suits you. Maximise your potential now by taking the next step and furthering your education with distance learning! 

Enrol and pay in full now to receive a 10% discount

Payment can be made via Visa, Mastercard, AMEX, Bankcard or by Telegraphic Transfer. 
Online enrollments are secure.
All payments are made directly to the International Career Institute

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